Wow, I guess they get it...that to stay in the market they have to compete.

"Our new pricing will mean that photographers can actually purchase a new camera for more or less the same amount that they would have previously spent on an upgrade,” Poulsen comments. “This has two primary effects: it removes the need for complex trade-up programs and it enables photographers to keep their previous camera as a back-up when upgrading to a newer model - a common practice among 35mm users.” The H3DII-39 has a new price of $21,995 (H3DII-39 Multi Shot, $30,995) and the H3DII- 31 a new price of $17,995. All three cameras are available for immediate delivery. Priced at $27,995, the H3DII-50 is also available for immediate delivery and the H3DII-60, which will be priced at $35,995, will be available in April 2009. All camera systems will ship in the USA with a Hasselblad 80mm lens".

Cheers,
cd

http://www.hasselbladusa.com/